There's a striking message in this documentary about the decline of journalism in the wake of the Information Age. As information evolves into a commodity, news reporting may never be look the same for mass-media. However, I'm hopeful the writers who make the shift will understand the power of personal brands as they chart a new path using the tools of the age.
Some great soundbytes here for local television natives…
"Flash and Trash"
"The advertiser has the big stick"
Is it possible that journalists will be privatized in the broad-brand future?